Insights

Growing Embedded Finance Platform MyShubhLife has established itself as India’s largest embedded finance platform with a focus on lending to underserved segments. This presents significant opportunities for collaboration with financial institutions and technology providers seeking to expand their reach into the MSME and retail sectors.

Strategic Partnerships for Expansion The company's recent partnerships with major players like PayNearby, Payworld, and Spice Money highlight their aggressive growth strategy. Engaging with these networks can enable sales teams to target a wide range of merchants and micro-businesses looking for credit solutions.

Innovative Product Offerings Launch of products such as 'Shubh Now' salary on-demand indicates a focus on digital payday lending and financial wellness services. Opportunities exist to cross-sell related financial products or integrate with employer-based payroll solutions.

Technology-Driven Approach MyShubhLife’s reliance on advanced technology, including API integrations and data-driven underwriting, demonstrates a need for modern tech infrastructure and data analytics tools. This can be leveraged to offer complementary services like risk management, data security, or AI-powered analytics.

Financial Growth and Potential With revenue estimates between $10M and $25M and recent funding of $13M, the company is positioned for scaling operations. This growth phase signals potential for long-term partnerships in financial technology and infrastructure solutions to support their expansion.

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MyShubhLife Tech Stack

MyShubhLife uses 8 technology products and services including Amazon S3, WordPress, Element UI, and more. Explore MyShubhLife's tech stack below.

  • Amazon S3
    Content Delivery Network
  • WordPress
    Content Management System
  • Element UI
    Javascript Frameworks
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • GoDaddy
    Web Hosting
  • GoDaddy CoBlocks
    Web Platform Extensions
  • Nginx
    Web Servers

Media & News

MyShubhLife's Email Address Formats

MyShubhLife uses at least 2 format(s):
MyShubhLife Email FormatsExamplePercentage
First.Last@shubhloans.comJohn.Doe@shubhloans.com
90%
First.L@shubhloans.comJohn.D@shubhloans.com
4%
First.Middle@shubhloans.comJohn.Michael@shubhloans.com
2%
First@shubhloans.comJohn@shubhloans.com
3%
FirstLast@shubhloans.comJohnDoe@shubhloans.com
1%

Frequently Asked Questions

Where is MyShubhLife's headquarters located?

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MyShubhLife's main headquarters is located at 333. Thimmiah Road Vasanth Nagar, NOVA MILLER Bengaluru, Karnataka 560052, IN. The company has employees across 3 continents, including AsiaEuropeNorth America.

What is MyShubhLife's official website and social media links?

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MyShubhLife's official website is myshubhlife.com and has social profiles on LinkedInCrunchbase.

What is MyShubhLife's NAICS code?

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MyShubhLife's NAICS code is 52 - Finance and Insurance.

How many employees does MyShubhLife have currently?

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As of October 2025, MyShubhLife has approximately 113 employees across 3 continents, including AsiaEuropeNorth America. Key team members include Chief Risk Officer: A. R.Chief Business Officer: M. S.Vp & Head - Operations & Customer Success: K. T.. Explore MyShubhLife's employee directory with LeadIQ.

What industry does MyShubhLife belong to?

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MyShubhLife operates in the Financial Services industry.

What technology does MyShubhLife use?

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MyShubhLife's tech stack includes Amazon S3WordPressElement UIGoogle Tag ManagerGoogle AnalyticsGoDaddyGoDaddy CoBlocksNginx.

What is MyShubhLife's email format?

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MyShubhLife's email format typically follows the pattern of First.Last@shubhloans.com. Find more MyShubhLife email formats with LeadIQ.

How much funding has MyShubhLife raised to date?

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As of October 2025, MyShubhLife has raised $13M in funding. The last funding round occurred on Apr 11, 2022 for $13M.

When was MyShubhLife founded?

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MyShubhLife was founded in 2016.

MyShubhLife

Financial ServicesIndia51-200 Employees

MyShubhLife, India’s largest embedded finance platform has revolutionized lending by building a dynamic system, that made it possible to offer credit to the underserved market segments by leveraging the latest technology and innovation. Since 2006, we have been been providing affordable credit to millions via our end-to-end financial services platform. 

At MyShubhLife we believe in a four-pronged strategy to embedded finance- Robust Technology, Deep Data Science, Contextual Products and RBI compliant NBFC. It is with this approach that we have partnered with several companies to help provide credit to its customers, and thereby contribute to India’s growth story. We believe that a lack of credit should not be a bottle neck to growth. 

Through our partnerships with various companies, we fulfil the capital needs of several million MSME’s. With an end-to-end API model, fast integration and a proprietary data driven underwriting model, MyShubhLife's platform is the perfect choice for filling the MSME credit gap.

Section iconCompany Overview

Headquarters
333. Thimmiah Road Vasanth Nagar, NOVA MILLER Bengaluru, Karnataka 560052, IN
NAICS Code
52 - Finance and Insurance
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $13M

    MyShubhLife has raised a total of $13M of funding over 6 rounds. Their latest funding round was raised on Apr 11, 2022 in the amount of $13M.

  • $10M$25M

    MyShubhLife's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $13M

    MyShubhLife has raised a total of $13M of funding over 6 rounds. Their latest funding round was raised on Apr 11, 2022 in the amount of $13M.

  • $10M$25M

    MyShubhLife's revenue is estimated to be in the range of $10M$25M

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