Global Digital Presence MYX TV maintains a strong international digital footprint across multiple platforms including TV, radio, digital streaming, and live events, reaching over 150 million Prime members and global audiences through popular apps like Amazon Prime Video, Twitch, kumu, and YouTube. This broad digital distribution indicates significant potential for content licensing, advertising partnerships, and cross-platform sponsorships.
Live & Digital Events The company regularly organizes and participates in high-profile music festivals, concerts, movie premieres, and cultural events such as NBA nights, creating engaging opportunities for brand activations, experiential marketing, and sponsorship deals targeting entertainment-seeking audiences.
Growing Media Platform With an estimated revenue range of 10 to 50 million dollars and expanding original programming like the launch of Season 2 of 'booked' and 'MYX Hits different,' MYX TV demonstrates a potential for scalable advertising solutions, content syndication, and strategic alliances with brands seeking visibility in youth and music demographics.
Media Partnership Opportunities As part of the ABS-CBN network and actively organizing major awards and cultural events such as the MYX Music Awards and Awit Awards, MYX offers opportunities for co-branded campaigns, sponsorships, and integrated marketing initiatives targeting music and entertainment enthusiasts.
Technological Infrastructure Utilizing major tech stacks including Google Analytics, AdSense, Akamai, and YouTube, MYX TV has a robust digital infrastructure that supports targeted advertising, data-driven marketing, and potential tech partnerships for ad tech solutions or digital content monetization strategies.