Scale potential N2N Communications is part of Herd MSL and operates as one of Australia’s largest PR agencies with 11-50 employees and revenue in the 25-50 million range, indicating capacity for large, multi-channel campaigns and complex stakeholder engagement.

Leadership signal Recent leadership appointment of Skye Lambley as managing director signals a possible strategic pivot or expansion in service offerings and client sectors, presenting an entry point for discussions around strategic PR programs and account growth.

Awarded credibility A track record of prestigious awards (Cannes PR Silver Lion, Holmes Report Agency of the Year, etc.) strengthens credibility with prospective clients and can be leveraged to upsell higher-tier engagements or cross-sell integrated communications services.

Tech-enabled Utilization of a broad tech stack (AWS, Salesforce, Microsoft 365, Google Maps, etc.) suggests readiness for data-driven campaigns, CRM-led prospecting, and scalable program delivery, enabling tech-enabled sales conversations and efficiency gains.

Growth opportunities Client base spans multinational, consumer brands, industry leaders, and fast-growth startups, highlighting cross-industry opportunities for packaged PR solutions, crisis/comms planning, and digital-first campaigns across diverse market segments.