Global Reach Leverage NAI Wisinski of West Michigan’s affiliation with NAI Global to position cross-regional CRE solutions and access a broad network for referrals, partnerships, and opportunities beyond West Michigan.

Integrated Services Highlight the full range of commercial real estate services including brokerage and property management to upsell advisory, turnkey management contracts, and cross-sell of property management to existing clients.

Tech-Driven Emphasize adoption of modern tech stack (Salesforce, Google Workspace, Slack, Zoom, MongoDB) to offer data-driven market insights, efficient deal workflows, and scalable client collaboration to attract tech-forward tenants and owners.

Mid-Mized Growth Target mid-sized regional businesses in West Michigan with growth trajectories that may require portfolio expansion, facility optimization, or relocation, aligning services to capture repeat business as companies scale.

Revenue Benchmark With revenues in the $50–$100M range and a sizable employee base, pursue mid-market corporate tenants and owner-occupier clients who value local knowledge paired with global reach for strategic real estate decisions.