Recent Acquisition Nanigans was acquired by Sprinklr, a leading AI-powered customer engagement platform, in June 2021. This acquisition opens up potential cross-selling opportunities for Nanigans' advertising services within Sprinklr's client base.
Competitive Positioning Nanigans competes with giants like Facebook, which has developed in-house advertising tools that directly compete with Nanigans' platform. This presents a competitive landscape where Nanigans can differentiate through unique features and specialized services.
Strategic Partnerships Through partnerships like the one with Advertiser Perceptions Inc., Nanigans gains insights and credibility within the industry. Leveraging such partnerships can provide avenues for introducing Nanigans' services to a wider audience and establishing thought leadership.
Technology Stack Nanigans employs a sophisticated technology stack including TrackJs, WordPress Super Cache, and Amazon Web Services. Highlighting the advanced and reliable technology infrastructure can appeal to tech-savvy clients looking for robust solutions.
Experienced Leadership With recent key hires like David Paquette as vice president of EMEA and Ryan Hoppe as Senior Vice President of Marketing, Nanigans showcases a strong leadership team. Utilizing the experience and networks of these leaders can boost credibility and open doors to new business opportunities.
$100M$1B
$50M$100M
$10M$50M
$10M$50M
$100M$1B
$10M$50MNanigans uses 8 technology products and services including TrackJs, WordPress Super Cache, Varnish, and more. Explore Nanigans's tech stack below.
| Nanigans Email Formats | Percentage |
| FLast@nanigans.com | 83% |
| First@nanigans.com | 7% |
| First.Last@nanigans.com | 6% |
| LastFi@nanigans.com | 4% |
Advertising ServicesMassachusetts, United States51-200 Employees
Nanigans arms marketing teams to drive incremental revenue with the most powerful and transparent cross-channel buying platform. Sophisticated commerce advertisers currently optimize more than $700M in annual ad spend through the Nanigans platform. Nanigans is headquartered in Boston with offices in New York, San Francisco, London, Singapore, and Seoul. For more information on Nanigans, please visit www.nanigans.com.
Company Overview
Funding & FinancialsNanigans has raised a total of $24M of funding over 3 rounds. Their latest funding round was raised on Mar 25, 2015 in the amount of $24M.
Nanigans's revenue is in the range of $10M$50M
Funding & FinancialsNanigans has raised a total of $24M of funding over 3 rounds. Their latest funding round was raised on Mar 25, 2015 in the amount of $24M.
Nanigans's revenue is in the range of $10M$50M
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