Acquisition by Sprinklr Nanigans was acquired by Sprinklr, a leading AI-powered customer engagement platform, presenting a potential opportunity for cross-selling advertising services to Sprinklr's existing clients.
Competitive Positioning Identified Facebook as a competitor, showcasing the need to highlight Nanigans' unique value proposition and advanced cross-channel buying platform capabilities in comparison to social media giants.
Expansion in EMEA Market Significant hires in EMEA, like David Paquette as vice president, indicate a focus on expanding into the European market, presenting an opportunity for localized sales strategies and partnerships.
Innovative Platform Features Nanigans launched incrementality optimization and reporting features, catering to performance advertisers on major platforms like Facebook, Instagram, and Twitter, providing a unique selling point for engaging potential clients.
Strategic Partnerships for Insights Collaboration with Advertiser Perceptions Inc. to survey retail marketing leaders indicates a commitment to industry research and data-driven decision-making, presenting an opportunity to leverage insights for targeted sales pitches and solutions.
951
$100M$1B
301$50M$100M
102$10M$50M
63$10M$50M
1.1K$100M$1B
51$10M$50MNanigans uses 8 technology products and services including TrackJs, WordPress Super Cache, Varnish, and more. Explore Nanigans's tech stack below.
| Nanigans Email Formats | Percentage |
| FLast@nanigans.com | 83% |
| First@nanigans.com | 7% |
| First.Last@nanigans.com | 6% |
| LastFi@nanigans.com | 4% |
Advertising ServicesMassachusetts, United States51-200 Employees
Nanigans arms marketing teams to drive incremental revenue with the most powerful and transparent cross-channel buying platform. Sophisticated commerce advertisers currently optimize more than $700M in annual ad spend through the Nanigans platform. Nanigans is headquartered in Boston with offices in New York, San Francisco, London, Singapore, and Seoul. For more information on Nanigans, please visit www.nanigans.com.
Company Overview
Funding & FinancialsNanigans has raised a total of $24M of funding over 3 rounds. Their latest funding round was raised on Mar 25, 2015 in the amount of $24M.
Nanigans's revenue is in the range of $10M$50M
Funding & FinancialsNanigans has raised a total of $24M of funding over 3 rounds. Their latest funding round was raised on Mar 25, 2015 in the amount of $24M.
Nanigans's revenue is in the range of $10M$50M
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