Innovative Advertising Platform Nanigans offers a sophisticated cross-channel buying platform that enables large-scale performance advertisers to optimize over $700 million in annual ad spend, providing opportunities to target high-value clients seeking advanced automation and transparency tools.
Strategic Acquisition Benefits Since its acquisition by Sprinklr in June 2021, Nanigans benefits from integration with a broader customer engagement ecosystem, creating opportunities to cross-sell enhanced advertising solutions to existing Sprinklr clients and expand market reach.
Global Market Presence With offices across North America, Europe, and Asia, Nanigans is positioned to serve multinational clients, especially in regions like EMEA and Asia, presenting sales opportunities in diverse and rapidly growing digital advertising markets.
Complementary Competitors Recognizing Facebook as a key competitor and partner highlights potential sales avenues for agencies and brands looking for alternative or complementary advertising platforms that prioritize transparency and incrementality optimization.
Financial Growth Potential With revenue estimates between 10 to 25 million dollars and a substantial funding of 24 million dollars, Nanigans demonstrates financial stability and growth potential, making it a compelling solution for agencies and brands aiming to scale their digital advertising efforts.