Acquisition by Sprinklr Nanigans was acquired by Sprinklr, a leading AI-powered customer engagement platform, in June 2021. This acquisition presents a strategic opportunity to leverage Nanigans' technology and expertise within Sprinklr's ecosystem, potentially opening doors for cross-selling and upselling opportunities to Nanigans' existing customer base.
Competitive Landscape with Facebook Facebook has emerged as a competitor to Nanigans, offering tools that directly compete with Nanigans' platform. This competitive landscape provides a chance for Nanigans' sales teams to differentiate the platform's unique value proposition and showcase how it outperforms or complements Facebook's offerings to potential clients seeking effective cross-channel advertising solutions.
Market Expansion and Partnerships Nanigans' strategic partnerships, such as the collaboration with Perceptions Group, and its expansion into global markets through key hires like David Paquette as VP of EMEA, signify opportunities to tap into new markets and industry segments. Sales professionals can leverage these partnerships and market expansions to target specific sectors or regions ripe for Nanigans' advanced advertising solutions.
Advanced Technology Stack With a robust tech stack including Amazon Web Services and Salesforce, Nanigans offers a cutting-edge platform for optimizing cross-channel ad spend. This technological advantage can be positioned as a key selling point to tech-savvy clients who prioritize data-driven insights, performance analytics, and scalability in their advertising campaigns.
Top-tier Clients and Revenue Growth Nanigans' clientele comprising sophisticated commerce advertisers managing over $700M in annual ad spend highlights the platform's ability to cater to high-value clients. Sales teams can leverage Nanigans' success stories and revenue growth potential to attract similar high-profile clients looking for a transparent and revenue-driven advertising solution.
$100M$1B
$50M$100M
$10M$50M
$10M$50M
$100M$1B
$10M$50MNanigans uses 8 technology products and services including Clicktale, Amazon Web Services, Cloudflare CDN, and more. Explore Nanigans's tech stack below.
| Nanigans Email Formats | Percentage |
| FLast@nanigans.com | 83% |
| First@nanigans.com | 7% |
| First.Last@nanigans.com | 6% |
| LastFi@nanigans.com | 4% |
Advertising ServicesMassachusetts, United States51-200 Employees
Nanigans arms marketing teams to drive incremental revenue with the most powerful and transparent cross-channel buying platform. Sophisticated commerce advertisers currently optimize more than $700M in annual ad spend through the Nanigans platform. Nanigans is headquartered in Boston with offices in New York, San Francisco, London, Singapore, and Seoul. For more information on Nanigans, please visit www.nanigans.com.
Company Overview
Funding & FinancialsNanigans has raised a total of $24M of funding over 3 rounds. Their latest funding round was raised on Mar 25, 2015 in the amount of $24M.
Nanigans's revenue is in the range of $10M$50M
Funding & FinancialsNanigans has raised a total of $24M of funding over 3 rounds. Their latest funding round was raised on Mar 25, 2015 in the amount of $24M.
Nanigans's revenue is in the range of $10M$50M
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