NAPFA - National Association of Personal Financial Advisors
Financial ServicesIllinois, United States11-50 Employees
NAPFA is a national association serving fee-only, comprehensive financial planning professionals within the financial services industry. Founded in 1983, it has grown its membership while operating under a strict ethics framework and a widely recognized definition of fee-only compensation, positioning its members as objective fiduciary advisors for individuals and institutions. The organization helps consumers access truly comprehensive, fee-only financial advice through its Find an Advisor search. Its mission is to promote the public interest by advancing the financial planning profession and supporting members in line with core values such as competency, comprehensive planning, fee-only compensation, client-centered fiduciary duty, and complete disclosure. Based in Franklin Park, Illinois, NAPFA emphasizes standards embodied in its Fiduciary Oath and Code of Ethics to foster trust in its registered financial advisors. In 2026, NAPFA participated in a collaboration with the CFP Board and the Financial Planning Association to advocate for stronger regulatory protections to guard seniors and other investors from exploitation and fraud.
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