Industry Position NAPS is a mid-sized industry association in staffing and recruiting with a multi-decade history and a focus on professional and business development, presenting a potential channel for partnerships, member services, and sponsored content to reach staffing firms and professionals.

Membership Benefits Recent initiatives include healthcare access benefits for members and families via MJM Global Insurance Brokerage Group, signaling opportunity to expand insurance, benefits administration, and SMB employee benefit offerings to NAPS members.

Diversity & Equity Publicized 2023 gender equity benchmark survey in collaboration with WBC and major industry organizations highlights a commitment to DEI metrics, suggesting demand for diversity analytics, training programs, and diverse supplier engagement offerings.

Tech & Analytics Active digital presence with analytics tracking (Google Analytics, LinkedIn Insight Tag) and bot management indicates openness to tech partnerships, data-driven marketing solutions, and enhanced member analytics platforms.

Growth & Visibility Revenue in the low to mid single digits with 11-50 employees and active news coverage indicate growth potential and a readiness to pilot new services, memberships, or sponsorships aligned with national staffing trends.