Acquisition momentum Nasi Roofing was acquired by Royalty Roofing USA in May 2026, presenting a growth trajectory and broader product/service roadmap that sales teams can align with for cross-selling and new market expansion opportunities.

Strategic partnership As an Authorized Duro-Last Roofing Contractor with Platinum Contractor status, Nasi Roofing offers credibility and a high-quality standard in commercial roofing projects, enabling targeting of larger, high-value tenders and potential partnership opportunities with other Duro-Last aligned firms.

Middle market fit With revenue in the 1–10 million range and a lean team, there is an opportunity to position scalable maintenance programs, recurring services, and turnkey retrofit solutions to mid-market commercial clients seeking reliable, cost-effective roofing partnerships in Wisconsin and the U.P. of Michigan.

Tech-driven sales Utilize their tech stack and digital presence (Google Ads, Microsoft Advertising, WordPress, KnowBe4, Piwik PRO) to pursue data-informed outreach, retargeting, and customer lifecycle campaigns aimed at building a robust pipeline of commercial roofing opportunities.

Market expansion The acquisition context and regional focus indicate expansion opportunities into adjacent markets and larger capacity projects; propose targeted campaigns around multi-site commercial properties, facility management partnerships, and value-added services like preventive maintenance and inspections.