Acquisition Impact Royalty Roofing acquired Nasi Roofing in May 2026, creating a larger combined platform in Wisconsin and the UP of Michigan. This integration presents opportunities to cross-sell Duro-Last roofing systems, consolidate service agreements, and pursue larger commercial flat-roof projects across the expanded footprint.

Duro-Last Advantage Nasi receives Platinum Contractor status for Duro-Last, indicating top-tier performance on installations totaling hundreds of thousands of square feet. Use this credibility to win bids with facility managers and general contractors looking for reliable, long-term roofing partners for large flat roof projects.

Regional Focus Core markets Wisconsin and the UP of Michigan specialize in flat and low-slope roofing. There is room to expand partnerships with property developers, schools, hospitals, and industrial facilities within and adjacent to these regions—offering maintenance programs and capital projects on prime roof assets.

Growth Opportunities Lean team presents opportunities to grow via ongoing maintenance contracts, retrofit upgrades, and bundled service offerings designed to secure recurring revenue from commercial roofs while leveraging the combined network of Royalty Roofing.

Digital Marketing The active tech stack including Bing Ads, Google Ads, Crazy Egg, and iCIMS supports data-driven lead generation and recruitment. Leverage joint marketing campaigns and performance analytics to attract more industrial and commercial roofing projects in the expanded service area; align digital assets with the sales approach for faster conversions.