Strategic Partnerships NASM actively partners with higher education institutions and operates a broad educational continuum. Sales opportunities exist in university collaborations, continuing education programs, and degree pathways that could be bundled with employer-funded training initiatives or licensure support.

Certification Expansion With a global leader status in evidence-based certifications and a growing suite of specializations, there is a sales opportunity to offer corporate training packages, cohort-based credentialing programs, and updated certification curricula to fitness facilities, wellness programs, and health systems.

Content & Publishing NASM launched a peer-reviewed Journal of Fitness, Wellness and Human Performance and maintains ongoing education content. Potential upside for partnerships in sponsored content, accredited continuing education credits, and employer-branded training libraries for corporate wellness teams.

Digital Learning Growth Recognition as America’s Top Online Learning Provider signals strong e-learning demand. Opportunities exist to sell scalable LMS integrations, enterprise licensing, and corporate access passes to employers investing in distributed workforce training and remote certification programs.

Mindful & MMA Offerings Recent course launches in Mindful Stress Management and updated MMACS indicate a diversification into holistic wellness and performance-focused training. Sales targets include fitness studios, sports teams, rehab centers, and corporate wellness programs seeking comprehensive well-being and performance solutions.