Strategic Partnerships NASM is actively forming partnerships with higher education institutions (PennWest, CTX, Concordia) to provide industry credentials, signaling readiness for scalable B2B deals with universities, colleges, and continuing education programs.

Academic Credentials The expansion into accredited bachelor and master degree programs and new peer‑reviewed Journal of Fitness, Wellness and Human Performance creates cross-sell opportunities for continuing education platforms, library subscriptions, and research partnerships.

Media & Outreach The launch of docuseries This Is Our Court and high‑visibility online learning accolades position NASM for sponsored content, branded education campaigns, and influencer collaborations targeting fitness professionals and students.

Online Learning Leader Recognition as America’s Top Online Learning Provider and a broad tech stack indicate a strong base for enterprise eLearning partnerships, LMS integrations, and corporate upskilling programs in wellness and preventive care.

Mindful Programs New courses such as Mindful Stress Management reflect demand for holistic wellness curricula, suggesting potential for partnerships with corporate wellbeing programs, healthcare systems, and employee assistance initiatives.