Leadership announcements NAAG recently announced leadership changes including appointing William Tong as president and Kate Donoven as Director of the Center for Consumer Protection. Sales opportunities could include executive coaching programs, leadership development curricula, and governance consulting tailored for national associations and legal/public sector bodies.

Legal tech & analytics The organization utilizes a tech stack that includes HubSpot Analytics, Matomo, SAS, Articulate Storyline, and Microsoft 365. This suggests openness to integrated CRM, data analytics, e-learning, and collaboration tools, presenting a chance to upsell advanced analytics, subscription services, or custom e-learning modules for continuing legal education.

Education & training NAAG runs continuing legal education programs, trainings, and a new bi-monthly Workshop Series on eDiscovery. This creates sales potential for training platforms, eLearning content production, certification programs, and partnerships for expanding professional development offerings to member offices.

Congressional liaison focus NAAG serves as a liaison to the federal government and addresses issues like anticorruption and consumer protection. There is an opportunity to offer policy research services, regulatory intelligence subscriptions, and lobbying/advocacy workflow tools that streamline collaboration with federal agencies.

Strategic partnerships & funding With revenue in the 50 to 100 million range and recent partnerships (for leadership curriculum development) and awards events, NAAG appears open to strategic collaborations, sponsorships, and outsourced program management that enhance member services and expand impact across multiple jurisdictions.