Target Market fit Clearly position to school districts, therapy centers, and families seeking evidence-based autism tools. Offer bundled solutions for ABA therapists, OT/PT/SLP professionals, and classroom staff to streamline procurement.

Product breadth leverage Highlight the 1400+ products from multiple vendors as a competitive advantage for sourcing diverse intervention tools. Propose tailored kits or curricula aligned to specific therapies or ages to drive larger cart sizes.

Research-backed credibility Emphasize safety, effectiveness, and professional design of tools to build trust with procurement and program directors. Use case studies and clinician endorsements to support volume purchases for districts and insurers.

Expansion opportunities Explore partnerships for new product development or private-label readiness, leveraging their focus on lifelong autism support. Propose exclusive access, early beta tools, or regional deployment in Benicia and beyond.

Digital engagement Invest in targeted digital campaigns and retargeting using their existing tech stack signals. Focus on content that demonstrates ROI in therapy outcomes, leading to repeat purchases and referrals from districts and providers.