Industry Focus Target non-prime auto finance firms and related service providers as primary prospects, leveraging NAF Association events and forums as engagement channels for partnership and solution demos.

Event-Driven Engagement Capitalize on the Association's recurring conferences and workshops (Auto Finance Executive Exchange, Compliance Champions Workshop, C-Suite Retreat) to secure speaking slots, sponsorships, and demo opportunities that drive lead generation.

Compliance Opportunity Position products or services around regulatory compliance and risk management for auto finance, aligning with NAF’s emphasis on compliance workshops and regulatory updates to address member pain points.

Educational Partnerships Offer sponsored webinars or training sessions (Power 30 Education Series) and collaboration with Hudson Cook, LLP to expand reach, establish credibility, and generate qualified leads within member organizations.

Tech Platform Fit Leverage the association’s tech stack and digital presence (WordPress, WooCommerce, Azure, FullStory) to tailor solutions for member websites, analytics, and customer experience improvements; propose integrations and data-driven insights.