Strategic Partnerships Leverage Varsity Brands' leadership in cheer and dance events to cross-sell wellness programs, athlete nutrition plans, and digital training platforms to event organizers, gyms, and schools within their ecosystem.

Sponsorship & Ambassadorship With high-profile brand ambassadors and a sizeable athlete network, propose performance analytics, fan engagement tech, and merchandise platforms to enhance sponsorship value for teams, gyms, and schools aligned with NCA and Varsity Brands.

Digital Transformation NCA already uses a modern tech stack; target expansions around data analytics, member self-service portals, and CRM-driven outreach to improve enrollment, event registrations, and programmatic upsell to 201-500 employees across partner organizations.

Franchise & Events Capitalize on recurring championships and summits by offering scalable software, event marketing services, and logistics solutions that streamline registrations, scoring, and participant management for both large and small gym networks.

Financial Leverage With reported revenue in the mid-range and ongoing legal/market scrutiny in the broader parent company, position cost-effective, low-risk wellness and compliance solutions that demonstrate ROI and align with governance requirements (OneTrust, NetSuite) to reduce total cost of ownership.