Affordable cremation opportunity Position as the nation’s oldest and largest cremation provider with a proven track record in delivering simple, affordable cremation services to a large and growing customer base; target customers seeking cost-effective end-of-life options.

Preplanning engagement Leverage strong awareness of preplanning cremation to offer scalable preplanning tools and bundled services, targeting families looking to streamline decision-making and lock in pricing.

Digital presence leverage Capitalize on existing tech stack and digital marketing footprint (Optimizely, AdRoll, Microsoft Advertising, AWS, Treasure Data) to run personalized campaigns, retargeting, and conversion-optimized landing pages for audience segments such as caregivers, adult children, and seniors.

Partnership potential Explore partnerships with funeral homes, senior services, and life planning platforms to expand reach, share best practices, and offer integrated cremation solutions at scale.

Competitive positioning Differentiate by emphasizing longevity, nationwide reach, and expertise in cremation, while offering value-added services or education to compete with mid-market providers and large memorial brands.