Strategic Event Participation NEA actively participates in high-profile industry and policy events such as the Eczema Policy Summit, Congressional Briefing, and AAD Annual Meeting, demonstrating strong engagement with both healthcare professionals and policymakers which presents opportunities for tailored partnership and sponsorship packages.
Expanding Product Endorsements The organization has recently expanded its Seal of Acceptance program to include lip care and deodorant products, opening avenues for companies within these categories to seek endorsement, co-branding, and targeted marketing initiatives.
Educational Collaborations Partnership with popular media like Nickelodeon indicates a focus on youth education and awareness; this suggests potential for collaborations with child-focused brands and products looking to connect with families affected by eczema.
Active Advocacy Efforts Hosting in-person policy summits and engaging with congressional audiences highlights NEA’s influence in advocacy, providing opportunities for healthcare tech firms and organizations interested in policy influence and health awareness programs to contribute or sponsor.
Modern Tech Infrastructure Utilization of advanced tools such as Salesforce Marketing Cloud, Google Tag Manager, and React indicates a modern digital presence and data-driven outreach, making NEA an attractive partner for technology providers offering marketing, analytics, or engagement solutions tailored to non-profit health organizations.