Customer-centric Approach National Friendly, a friendly society since 1868, focuses on health and welfare needs of its members for nearly 150 years. This customer-centric approach can be leveraged to highlight commitment to personalized service and care.

Diversified Product Portfolio With expertise in private medical insurance, later life care, savings, and investments, National Friendly offers a diversified range of products that cater to various financial and healthcare needs. This variety provides ample opportunities for cross-selling and upselling to existing and potential clients.

Tech-Savvy Operations Utilizing tech stack featuring Google Ads Conversion Tracking, Facebook Pixel, and other modern tools, National Friendly demonstrates a tech-savvy approach. Highlighting these technological integrations can attract tech-oriented clients seeking innovative insurance solutions.

Stable Financial Performance With a revenue range of $10M - 50M, National Friendly showcases stable financial performance. This financial stability can serve as a reassurance to potential clients, indicating reliability and trustworthiness in the provision of insurance services.

Competitive Landscape Analysis By comparing employee size and revenue with similar companies like The Exeter, Cigna Healthcare, Health-on-Line, and CS Healthcare, National Friendly can position itself strategically in the market. Understanding and leveraging competitive positioning can identify niches for market penetration and growth.