Longstanding Market Presence With nearly 150 years of experience, National Friendly has established a strong reputation in the mutual insurance sector, particularly in healthcare, life care, savings, and investments, creating trust and loyalty among its members.

Recent Product Expansion The launch of an entry-level healthcare product with no medical underwriting indicates an opportunity to attract new, cost-conscious customers and expand market share in accessible healthcare insurance.

Financial Strength and Growth Securing €15m in Tier 2 capital financing demonstrates strong financial backing, supporting growth initiatives and the development of new insurance products, making the company more attractive for partnership and investment opportunities.

Technology Adoption Utilization of advanced digital tools such as Google Ads Conversion Tracking, Microsoft Clarity, and PWA indicates a focus on enhancing digital engagement and streamlining customer interaction, presenting opportunities for digital marketing collaborations.

Market Positioning Strategy Active product launches like the Friendly Shield and health insurance propositions, coupled with leadership hires, suggest a strategic focus on innovation and expanding intermediary relationships, which can be leveraged for targeted sales campaigns.