Small to mid Target a boutique or regional client base in wellness and physical rehabilitation due to the company’s small-to-mid employee size and focused FE capabilities, offering scalable partnerships with clinics seeking precise functional evaluations.

Niche expertise Position FE as a differentiator for physician practices and rehab centers needing validated functional status tracking; propose integrations or bundled services that streamline baseline and follow-up assessments across treatment plans.

Tech-forward Leverage the existing computerized assessment tools and cloud-based infrastructure to offer secure data exchange, interoperability with EMR systems, and telehealth-friendly workflows to attract tech-savvy clinics.

Revenue growth Address a revenue range of 1M to 10M by presenting value propositions around workflow efficiency, reduced rework in treatment planning, and potential co-marketing arrangements with larger rehab providers.

Competitive positioning Highlight the FE methodology as a validated, non-invasive measure of functional performance to compete with larger therapy firms; propose pilot programs or ready-to-deploy evaluation packages to accelerate clinic adoption.