Industry Advocacy and Education The NHLA actively promotes American hardwoods through educational initiatives and strategic partnerships, creating opportunities for companies offering training, certification, and educational resources targeting hardwood industry professionals, architects, and designers.

Government and Grant Engagement With recent substantial funding from USDA and other government sources, NHLA demonstrates strong ties to federal programs, highlighting potential for collaborations with organizations providing industry support, technology solutions, and market development services.

Digital Expansion and Outreach The launch of new websites and mobile applications indicates a focus on digital engagement, presenting opportunities for tech providers specializing in mobile app development, digital marketing, and online member engagement tools tailored for trade associations.

Market Development Focus NHLA’s efforts to develop tools and data to increase market share point to opportunities for data analytics, market research, and performance measurement solutions that can support their initiatives to promote and expand U.S. hardwood products.

Membership and Community Building As an organization serving a niche industry with significant membership growth and relationship-building, there are opportunities for B2B services, training providers, and industry-specific technology companies to support member engagement and professional development programs.