Diverse Insurance Portfolio Liva Insurance offers a wide range of insurance products including motor, home, travel, health, life, and business insurance, providing numerous cross-selling opportunities across different customer segments and insurance needs.

Strong Regional Presence With over 80 years of experience and serving more than 1.5 million customers across the GCC, Liva has established a solid regional reputation, making it a strategic partner for expanding insurance solutions within Oman and neighboring markets.

Digital Engagement Liva's investment in marketing tools like Google Tag Manager and analytics platforms indicates a focus on digital channels and customer data, presenting opportunities to offer tailored digital marketing support and expanded online services.

Strategic Alliances Recent partnerships with Oman Arab Bank and collaborations with healthcare providers like IO Health highlight potential avenues for co-branded insurance products and value-added services to broaden customer engagement and product penetration.

Innovation and Recognition Liva's recent launch of rewards programs and multiple industry awards position it as a forward-thinking, customer-centric insurer, which can be leveraged to position innovative insurance technology solutions and customer loyalty platforms for growth.