Growth Opportunity Target the National Watermelon Promotion Board as a potential client for digital marketing services, given their 11-50 employees and a budget environment likely supported by a $10M-$25M revenue range and USDA oversight. Propose scalable advertising, analytics, and content campaigns that boost promotion and retailer engagement across channels.

Retail Engagement Leverage their track record of retailer promotions and merchandising contests by offering event activation support, digital contest platforms, and in-store / online promotion toolkits to expand impact on stores and e-commerce partners.

Research & Insights Position as a partner for consumer research and market intelligence, offering survey design, data analysis, and consumer nutrition trends to enhance their Marketing Guide and decision‑making for retailers and producers.

Strategic Partnerships Propose collaboration opportunities with allied agricultural boards and industry groups (e.g., potatoes, lentils) to co-create cross-category campaigns, expanding reach to broader foodservice and CPG audiences.

Digital Modernization Offer modernization of their tech stack and analytics capabilities (WP CMS, Google Analytics, performance tracking, and PWA enhancements) to improve member engagement, online toolkit usage, and measurement of program ROI.