Massive adoption Nationwide Pet’s pet insurance is already a top voluntary benefit, with 1,000,000+ pets covered and participation from more than 9,000 employer groups including a significant share of Fortune 500 companies. This indicates a ready market for partnership and co-sell initiatives with brokers and HR teams.

Birds and exotics Nationwide distinguishes itself by offering coverage for birds and exotic pets, a niche not widely addressed by competitors. This presents an opportunity to upsell to employers with diverse workforce pet demographics and to target organizations with unique pet ownership profiles.

Universal reach Availability in all 50 states combined with easy enrollment through brokers and employer groups makes this an attractive offering for national accounts and multi-state employers seeking consistent benefits across locations.

High revenue potential With revenue reported at over $10B, Nationwide Pet has substantial scale and credibility to justify enterprise-level partnerships, long-term contracts, and bundled voluntary benefits deals with large employers.

Employer impact The value proposition emphasizes improved employee engagement and attendance when pet insurance is offered, suggesting openings for ROI-focused sales materials and data-driven case studies to win HR and benefits decision makers.