Natirar Email Format
HospitalityNew Jersey, United States11-50 Employees
Natirar is a hospitality property located in Gladstone, New Jersey, housed on a historic 1912 estate once owned by the King of Morocco. The property functions as a resort and spa experience, incorporating the Ninety Acres Culinary Center, which includes a destination restaurant, a cooking school, and a sustainable farm, as well as a membership program through The Club at Natirar that supports cultural events and curated experiences. The business targets guests seeking nourishment of the mind, body, and soul through a retreat-like atmosphere and access to culinary and cultural offerings. Positioned in the broader hospitality industry, Natirar emphasizes a connection to its historic grandeur while delivering modern wellness and culinary experiences in a rural New Jersey setting. A notable recent development is the partnership with Pendry Hotel Group, announced in mid-2024, reflecting collaboration with a luxury hospitality brand within the property’s ongoing resort context.