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RetailŁódź, Poland201-500 Employees
Natura is a prominent Polish retailer and distributor of cosmetics, operating one of the country’s oldest and largest networks in the sector. The Drogerie Natura brand runs a nationwide store network and is headquartered in Łódź, Poland, while offering B2B collaborations to complement retail and wholesale offerings and to provide gift and occasion packages. This B2B arm ties into efforts to align the assortment with customer needs and market trends. Since 2014 Natura has been part of Pelion S.A., a considerable group active in health-care distribution in Poland, Lithuania, and the United Kingdom. Across its operations, the company emphasizes professional customer service, ongoing analysis of customer expectations, and continuous refinement of its product range. It has earned industry recognition, including the Superbrands Created in Poland title for 2014–2017 and the Gwiazda Jakości Obsługi award.