Membership Growth The museum operates a diverse venue with exhibits, a store and cafe, suggesting opportunities to grow revenue by unifying membership, ticketing, events and e-commerce. A modern donor and membership management approach could boost guest retention, recurring donations and cross-sell opportunities across on-site and online experiences.

Online Store Expansion With a dedicated Museum Store and visitor traffic, there is potential to expand online sales, offer digital assets licensing and bundle experiences with merchandise. A modern e-commerce platform and omnichannel strategy could increase revenue from pre-visit planning and post-visit purchases.

Education Partnerships The Utah museum sits within a rich educational ecosystem and already highlights Native histories and paleontology. There is scope to develop sponsored educational programs, school partnerships and virtual field trips with universities and local businesses to create new fundraising and outreach revenue streams.

Immersive Experiences The three-story Canyon, interactive geology and observatory deck offer fertile ground for immersive digital experiences. Opportunities exist to develop AR/VR tours, mobile apps and paid virtual exhibits, enabling remote audiences and sponsorship opportunities.

IT Security & Modernization The current technology stack includes security and development tools, indicating a baseline for managed IT, data protection and cloud hosting needs. A cybersecurity assessment, backup and disaster-recovery plan, and modernization of content delivery could reduce risk and support digital initiatives.