Industry Leadership As the oldest and largest nonprofit representing the natural products industry with over 1,900 members, NPA offers extensive networking and partnership opportunities for companies supplying health foods, supplements, and personal care products aiming to strengthen their industry presence and advocacy efforts.

Legal and Regulatory Focus NPA actively engages in legal actions and regulatory consultations, such as filing suits against legislation restricting supplement sales to minors, indicating opportunities for firms providing compliance consulting, legal services, and regulatory technology solutions to support industry members in navigating complex laws.

Digital Engagement With a technology stack incorporating cloud services like Google Cloud and Microsoft Azure, NPA demonstrates a strong digital infrastructure, opening doors for providers of cloud-based solutions, digital marketing, and data analytics tools tailored to industry associations.

Policy Advocacy and Events Recent activities including hosting webinars with FDA officials and organizing Fly-in Day events highlight NPA’s active role in policy advocacy and education, presenting prospects for companies offering event management, educational platforms, or advocacy software to enhance industry engagement.

Growth and Expansion Despite a modest revenue range of up to $10 million and a targeted employee base, NPA’s strategic leadership appointments and recent advocacy campaigns suggest potential for partnerships with health and wellness brands, supplement manufacturers, and retail chains seeking to align with industry leaders for collective market influence.