Legacy trust Leverage Naugle Funeral Home & Cremation Services’ long-standing history (since 1919) and family-owned branding to position premium memorial services and bundled packages for families seeking reputable, trusted providers.

Local footprint Target the Jacksonville area with tailored outreach highlighting their convenient Hendricks Avenue location, accessible facilities, private family lounges, and a chapel capable of large services to upsell premium arrangement planning.

Competitive landscape Identify opportunities to differentiate through streamlined digital pre-planning tools, value-add services, and cross-sell with larger funeral networks given the presence of bigger players in the market.

Tech touches Capitalize on their existing tech stack signals (Facebook Pixel, Google tracking, Snowplow) to propose enhanced online lead generation, SEO/SEM enhancements, and digital engagement for pre-planning and aftercare services.

Growth potential With revenue indicating a mid-market size and a lean staff, present scalable solutions such as memorial products, grief support partnerships, and maintenance of memorial websites to expand revenue streams without heavy overhead.