Market Position Navistar Direct Marketing is a leading player in the Baltimore/Washington direct marketing industry with a significant revenue range of 50 to 100 million dollars, indicating strong market presence and potential for large-scale marketing collaborations.
Client Capabilities As part of The Moore DM Group, Navistar offers comprehensive marketing solutions, suggesting opportunities to offer complementary services such as digital marketing or data analytics to enhance existing campaigns.
Recent Leadership Growth The appointment of Art Simpson as president in September 2017 signals strategic leadership focus, which could open avenues for innovative marketing partnerships or customized service offerings to align with evolving company directions.
Technology Utilization Utilizing a broad tech stack including Microsoft IIS, ASP.NET, Google Analytics, and Trello demonstrates modern operational capabilities, presenting chances to propose advanced marketing automation or analytics solutions.
Industry Trends Operating in a competitive landscape with similarly sized firms like SG360 and Tranzact Information Services, there is potential to differentiate through specialty services, innovative marketing strategies, or integrated digital print solutions tailored to their needs.