Leadership transition Navopache Electric Cooperative recently announced a leadership change with Ben Engelby named president and CEO, following the retirement of Chuck Moore. This presents an opportunity to position strategic tech and service enhancements aligned with new leadership priorities and continuity for ongoing modernization initiatives.

Growth potential With a revenue range of one to ten million and a lean employee base, there is scope to introduce scalable, cost effective energy management, industrial automation solutions, and IT modernization services that fit a mid market profile without large enterprise price points.

Technology stack Current tech usage includes cloud platforms, analytics, and content management systems (Google Cloud, New Relic, Google Analytics, Drupal/WordPress, Cloudflare). This indicates openness to digital transformation, monitoring, and optimization solutions that can improve reliability, customer experience, and operational efficiency.

Digital marketing readiness Active web and analytics tools suggest potential for managed services around website optimization, converting inquiries into memberships, and targeted digital campaigns to increase member engagement and service adoption across their service area.

Competitive positioning As a small to mid sized cooperative with recent leadership changes, there is an opportunity to differentiate through tailored energy management offerings, smart grid readiness, and affordable, scalable IT and security services that resonate with member communities and similar cooperatives in the region.