Strategic Partnerships Opportunity to leverage NBCUniversal's cross-platform reach for targeted advertising partnerships, including connected TV (CTV) and audience-based campaigns that align with Spot On Automotive and One Platform Total Audience launches.

Cross-Platform Sales Sell integrated media solutions that combine NBCUniversal’s audience data, media inventory, and syndicated Dateline content repackaging capabilities to boost advertiser reach across TV, digital, and social channels.

Automotive Targeting Capitalize on Spot On Automotive’s budget-friendly, high-quality CTV ad inventory to offer mid-market auto dealers scalable branding and performance campaigns with measurable attribution.

Digital Analytics Position analytics and measurement capabilities using the tech stack (Mixpanel, Chartbeat, SiteCatalyst, New Relic) as a differentiator to deliver data-driven ROAS insights to advertisers and agencies.

Strategic Alliances Explore collaboration opportunities with tech and brand partners highlighted in recent news (Google collaboration for holiday moments, Macy’s partnerships) to co-create co-branded campaigns and experiential initiatives.