Funding & Partnerships As a division of the NC Department of Natural & Cultural Resources with funding from the James G. Hanes Memorial Fund and private donations, there is potential to explore joint sponsorships, grant-supported programs, and donor-led exhibitions to expand outreach and programming.

Regional Focus Focus on supporting regional working artists and contemporary art experiences aligns with potential sales opportunities for local creator collaborations, artist residencies, limited editions, and site-specific installations that can attract local sponsors and visitors.

Small Institution Scale With 11-50 employees and revenue under one million, there is interest in scalable digital, education, and outreach solutions that are cost-effective, easy to implement, and modular to fit tight budgets while expanding audience engagement.

Digital Presence Existing tech stack includes PWA, Google Tag Manager, YouTube, and other web technologies; opportunities exist to upsell analytics, streaming, virtual tours, and mobile experiences to boost accessibility and remote audience growth.

Museum Market Fit Operating in Museums, Historical Sites, and Zoos with a focus on contemporary art places NCMA Winston-Salem near large museum ecosystems; potential to position as a regional partner for joint programs, cross-promotions, and shared ticketing or memberships with nearby institutions.