Market Focus Near & Associates, now operating as CPG Search Partners, specializes in the consumer packaged goods sector, with nearly 100 percent of its revenue deriving from this niche. This focus presents an opportunity to tailor services or solutions specifically to CPG clients and expand within this industry vertical.

Growth Potential With an annual revenue ranging from 10 million to 25 million dollars and a relatively small team of 11 to 50 employees, the company is positioned for targeted growth and partnership opportunities that can enhance their recruitment capabilities or streamline their talent acquisition process.

Technology Integration Although specific technology details are not provided, leveraging advanced recruitment tools or HR tech platforms could support their evolving staffing needs, especially given their expansion into a new corporate identity aligned with their core client base.

Competitive Positioning Compared to larger competitors such as Spencer Stuart and Russell Reynolds, Near & Associates is a mid-sized player that might be more agile and open to innovative staffing solutions or strategic collaborations to strengthen their market presence in the CPG recruitment space.

Expansion Opportunities The company’s recent rebranding and focus on its core industry indicate an openness to explore new service offerings, partnership models, or digital marketing strategies that can further differentiate it from similar firms and attract more clients in the competitive staffing industry.