Pro Growth Target upscale interior design clients and architecture firms collaborating on lighting-heavy projects, leveraging Nedgis’s 25,000+ product catalogue and 260 European suppliers to position as a one-stop shop for high-end lighting and accessories.

Design Extension Opportunity to upsell design accessories and ergonomically crafted switches, plugs, and bulbs introduced in 2024, expanding from lighting into complementary interior details for complete room solutions appealing to pro customers.

Pro Access Promote Nedgis PRO access to professionals such as architects, interior design agencies, and electricians to drive B2B partnerships, project-based purchasing, and preferred supplier status.

Digital Footprint Leverage Nedgis’s tech stack and performance channels (Criteo, Google Ads, Matomo, Trustpilot, etc.) to run targeted campaigns for designer lighting enthusiasts and trade customers, while showcasing signed, high-value objects as premium differentiators.

Financial Lift Capitalize on Nedgis’s niche market position with a targeted value-based pricing and volume-based incentives for pro buyers, aiming to convert the <$1M revenue segment into higher-margin, repeat-design projects.