Nelly.com Email Format

RetailVästra Götaland, Sweden201-500 Employees

Nelly.com is a mid-sized online fashion retailer based in Borås, Västra Götaland, Sweden, serving a Nordic audience primarily of young women with products from its own NELLY label and a curated set of international brands. Founded in 2004, the company emerged as a pioneer in influencer marketing and direct-to-consumer digital selling. Its platform aims to provide daily inspiration and help customers assemble complete looks for everyday wear and special occasions, spanning women's apparel and, since 2014, a dedicated menswear line through NLY MAN.

The business expanded its range to menswear in 2008 and maintains a strong online focus on the Nordic market, positioning itself as a digital-first fashion destination. The group operates as a public company listed on Nasdaq Stockholm, and leadership developments in 2023 included the appointment of a permanent CEO.

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