Smart irrigation Netafim USA is actively expanding into integrated irrigation platforms such as the Smart Drip System developed with Irrigreen, creating a joint opportunity to cross-sell advanced drip solutions and connected control software for garden beds, plantings, and controlled environments.

CEA growth With recent NetaFlex 5G dosing platform for large-scale controlled environment agriculture (CEA) and ongoing Hybrid Dripline innovations, there are sales opportunities targeting greenhouses, nurseries, and indoor farming operators seeking scalable, tech-forward irrigation and dosing capabilities.

Water efficiency Netafim’s core emphasis on precision irrigation and resource conservation positions selling points around water savings, reduced consumables, and lower total cost of ownership to farms, landscapes, and mining/wastewater applications that require reliable, efficient irrigation.

Strategic hires Key account management expansion in West regions and leadership updates signal a focus on major agri-business buyers; leverage these relationships to introduce turnkey solutions, reference projects, and bundled offerings for large commercial growers and greenhouse operators.

Global to local As the largest irrigation company with a global footprint under Orbia, Netafim USA can capitalize on its international tech stack, supply chain resilience, and proven track record to upsell integrated hardware (driplines, filters, valves) with digital farming equipment to existing customers and new markets in agriculture, landscape, and industrial sectors.