Carrier-grade focus Target enterprise and service provider accounts seeking robust, compatible optical transceivers and transport solutions, emphasizing the company’s carrier-grade performance and interoperability test lab in Silicon Valley to justify reliability and integration with existing networks.

Customizable offerings Leverage opportunities around custom parts and custom-coded options that exceed OEM specs, opening doors to clients with unique networking requirements or cost-per-bit optimization needs.

Channel enablement Highlight strong partner ecosystem with VARs and channel programs, offering sales tools, tech resources, and exclusive training to accelerate partner-led deals and cross-sell across adjacent networking products.

AI and telecom Position AI-enabled telecom solutions as a differentiator, aligning with data centers and enterprise buyers seeking advanced analytics, automation, and scalable transceiver solutions to support growing AI workloads.

Mid-market growth Target mid-market to SMB data centers and enterprises with cost-saving options to reduce annual spend while upgrading to next-level networks, supported by a scalable tech stack and cloud-friendly integrations.