Scarce headcount Target potential clients who need lightweight yet impactful design partners; emphasize flexibility and personalized service since the team is extremely small and can scale with client needs.

Branding authority Leverage their CMU-alumni expertise in online marketing, SEO, and digital distribution to pitch comprehensive web presence improvements, including UX, SEO, and performance optimization for mid-market firms.

Visual storytelling Position as specialists in creating visually striking interactive sites; upsell packages focused on engagement-driven design, animations, and modern frontend features using their current tech stack.

Tech stack fit Recommend integrations and enhancements with their existing tools (Font Awesome, Google Fonts API, Twemoji, Modernizr, OWL Carousel) to extend capabilities for clients seeking responsive, accessible, and performant sites.

Growth readiness Highlight revenue range as an indicator of scaling potential; propose tiered service offerings for growing companies that require strategic web presence, ongoing optimization, and scalable design partnerships.