Strategic Market Position Neustar is a leading provider in identity resolution and data-driven security solutions, serving over 8,000 clients including 60 Fortune 100 companies, which indicates a large enterprise customer base with significant sales opportunities for tailored security, marketing, and risk management solutions.

Recent Technology Expansions The launch of a new solution offering for AWS Clean Rooms demonstrates Neustar’s active engagement in cloud-native services, presenting opportunities to sell complementary cloud security, data integration, and scalable digital transformation solutions to clients adopting AWS infrastructure.

Acquisition-Driven Growth Having been acquired by TransUnion for $3.1 billion and with a history of strategic acquisitions including Aggregate Knowledge and TARGUSinfo, Neustar is expanding its technological capabilities and market reach, creating cross-selling and upselling opportunities within related data security and identity management segments.

Recognition & Awards Neustar’s awards for innovations in telco and fraud mitigation highlight its expertise in security solutions, positioning it well to target telecommunications and financial services companies seeking advanced fraud prevention, robocall mitigation, and customer verification solutions.

Industry Focus & Growth Potential Operating in the growing IT services and consulting sector with a focus on security, risk, and marketing technologies, Neustar’s extensive client base and recent product launches make it a promising target for expanding offerings such as data privacy, identity verification, and omnichannel marketing solutions to enterprise clients.