Established Support The Nevada Association of Employers has a longstanding presence since 1938, indicating a solid reputation and deep local industry expertise which can be leveraged to expand service offerings and build long-term client relationships.

Small-to-Medium Market With a workforce of 2-10 employees, the company targets small to medium-sized businesses in Nevada, representing a niche in HR support and a potential market for scalable HR solutions tailored to smaller firms.

Diverse HR Services Offering comprehensive HR support including employee handbooks, harassment training, and unemployment services, they present multiple upselling opportunities for advanced HR technology and compliance solutions.

Revenue Range Operating within a revenue bracket of 1 million to 10 million dollars, there is potential to provide flexible, scalable solutions that align with their financial capacity and growth ambitions.

Industry Positioning Positioned alongside large competitors like ADP and Paychex, the company can benefit from targeted offerings that highlight personalized, community-focused HR solutions suitable for local businesses seeking trusted partners.