Specialized Automotive Content New Atlas has a dedicated automotive and campers editor, Chris, who extensively covers the latest news in cars and outdoor sports gear. Leveraging this specialized content could attract automotive brands for advertising partnerships or sponsorships.

Innovations Showcase Platform Being a science and technology publication, New Atlas serves as a platform for showcasing innovative products and ideas across various fields. This presents an opportunity for technology companies to feature their cutting-edge products to a tech-savvy audience.

Expert Contributor Network By collaborating with experts like historian Mark Sleboda, New Atlas offers valuable insights on various topics such as international relations. Establishing partnerships with such contributors can enhance credibility and attract audiences interested in specialized discussions.

Content Syndication Partnerships With a focus on science, transport, and consumer electronics, New Atlas produces content that can be of interest to a wide range of publishers. Exploring content syndication partnerships could help expand the company's reach and generate additional revenue streams.

Opportunity for Ad-Tech Integration Utilizing ad technologies like Google AdSense and Magnite, New Atlas can optimize its advertising strategies for maximum revenue generation. Collaborating with ad-tech companies for innovative ad placements could drive higher engagement and boost ad revenue.