New England Natural Bakers

Food and Beverage ManufacturingMassachusetts, United States11-50 Employees

New England Natural Bakers is a food and beverage manufacturer based in Greenfield, Massachusetts, founded in 1977 by John Broucek. The company produces a broad range of granola products, including organic and conventional bulk formulations as well as an organic pouch granola line, with options that emphasize gluten-free, protein-rich, and no-added-sugar offerings. Its products are aimed at health-conscious consumers and food service or retail buyers seeking wholesome, ready-to-eat granola across varied dietary preferences. The firm operates in the natural foods segment and has established its presence through long-standing relationships with customers and a stable workforce, reflecting decades in the industry. In December 2023, the company announced a partnership with Vanguard Renewables to divert excess food waste to Vanguard’s Farm Powered anaerobic digesters, indicating an emphasis on sustainable waste management within its operations.

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