Market Positioning New Flag is a Munich-based, multi-country beauty brand builder with in-house marketing, sales, logistics, and customer service, representing a full-service partner for brands seeking European expansion.

Expansion Footprint The company operates across multiple European locations (Austria, Switzerland, France, UK, Poland, Czech Republic & Slovakia) and the USA, indicating strong potential for partnerships requiring regional go-to-market capabilities and cross-border distribution.

Funding Narrative With annual revenue in the mid-market range and a staff of 300, New Flag demonstrates scale and financial stability suitable for co-development deals, white-label partnerships, and long-term brand-building engagements.

Integrated Operations In-house capabilities spanning marketing, sales, logistics, and customer service enable streamlined onboarding and end-to-end execution for beauty brands seeking rapid time-to-market and consistent brand experiences.

Sustainability & Growth Sustainable growth focus through international subsidiaries aligns with brands prioritizing scalable European traction and responsible business practices, presenting opportunities for partnerships emphasizing ESG-aligned product launches.