Mid-market scale Target manufacturers in the wood products and cooperage sector with annual revenues in the $10–25M range to align with New Florence Wood Products' size and buying capacity, presenting scalable industrial automation and process optimization solutions.

Automation potential Position to offer modernization of mechanical and engineering workflows, leveraging Microsoft 365 for collaboration and data management to improve project efficiency, procurement accuracy, and maintenance planning.

Cooperage focus Highlight expertise in wood-based production and cooperage processes to attract peers in similar niche markets, potentially cross-selling fermentation, aging, or storage equipment enhancements to allied barrel and stave producers.

Growth opportunities Explore partnerships with larger players in the sector while also supporting smaller peers; emphasize scalable solutions that can grow with the company as revenue targets rise from the current $10–25M range.

Strategic outreach Leverage knowledge of regional manufacturing clusters around Missouri and related cooperage suppliers to tailor localized outbound campaigns, demonstrations, and trials that shorten the sales cycle.