New Generation Supplements Employee Directory
RanchingSouth Dakota, United States11-50 Employees
New Generation Supplements is a ranching-focused company that manufactures supplement tubs for livestock producers under brands such as SmartLic, The Feed in a Drum, MegaLic, and HorsLic. The company emphasizes leveraging industry expertise and modern technology to deliver high-quality, outcome-oriented livestock supplementation. Based in Belle Fourche, South Dakota, the operation serves livestock producers across the contiguous United States and Canada. Its customer base consists of livestock producers seeking reliable, targeted feed supplements to support herd and animal performance within the ranching sector. In January 2026, the company announced the appointment of Darren Gebes as plant manager at its Belle Fourche facility, reflecting ongoing leadership changes.