Niche Market Focus New Global Marketing operates in the specialty tobacco sector, specifically promoting Hawaiian-grown cigars, which presents a unique selling proposition and segmentation opportunity targeting cigar aficionados and premium tobacco consumers.

Brand Expansion The recent launch of the Dakine cigar line, featuring Hawaiian tobacco, indicates an opening for additional premium product lines and brand collaborations to attract customers interested in exotic and rare tobacco offerings.

Digital Engagement Utilization of advanced marketing tools like Facebook Pixel, Google Analytics, and Hotjar suggests strong digital marketing capabilities, offering opportunities for targeted advertising, retargeting campaigns, and personalized customer outreach to increase sales.

Customer Loyalty The implementation of a rewards program powered by Zinrelo demonstrates a focus on customer retention and repeat business, creating potential cross-sell and up-sell opportunities within an engaged customer base.

Market Positioning As a small business recognized for its innovation and niche offerings with a revenue of up to 10 million dollars, there is potential for strategic partnerships or expansion initiatives targeting larger retailers or international markets to scale growth.