Local reach Capitalize on the Union Leader’s status as New Hampshire’s largest statewide newspaper with the broadest journalist network. Offer targeted digital advertising, sponsored content, and event partnerships to connect advertisers with a nationally engaged Granite State audience across their publications, website, and Nest neighborhoods.

Digital advertising Leverage their tech stack including Amazon Advertising, Taboola, Snowplow, Segment, and ActiveCampaign to propose integrated programmatic campaigns, retargeting, and CRM‑driven messaging for local businesses seeking measurable ROI in brand awareness and lead generation.

Community initiatives Position value around their community focus and partnerships (schools, nonprofits, STEM events). Propose sponsorships, event activations, and custom content series tied to local issues (mental health, STEM education) to build brand affinity and community impact for prospective clients.

Financial resilience Note the recent $1M financing from the New Hampshire BFA as an indicator of ongoing investment and debt capacity. Present advertising packages and content sponsorships as scalable solutions aligned with the company’s growth trajectory and regional influence.

Cross‑platform sell Highlight opportunities to bundle print, digital, and events across UnionLeader.com, Neighborhood News, Bedford Bulletin, and sister properties. Offer multi‑media packages that combine display, native, newsletters (ActiveCampaign), and paid social to maximize reach and cross‑sell local products to businesses.