Sustainable Growth Leverage the Union Leader’s status as New Hampshire’s largest newspaper and statewide publisher to upsell premium digital advertising packages, sponsored content, and event sponsorships aimed at local businesses looking to reach Granite State audiences.

Financial Support With a recent $1M loan and revenue in the $50–100M range, position finance-friendly media solutions such as managed ad campaigns, analytics dashboards, and low-risk, performance-based pricing to attract mid-market advertisers seeking measurable ROI.

Digital Ecosystem Capitalize on the tech stack including AWS, Snowplow, Segment, and various ad platforms by offering integrated advertising suites, audience segments, and data-driven targeting for local retailers and service providers.

Community Engagement Highlight opportunities around local events, STEM education initiatives, and public affairs coverage to offer sponsorships, branded content, and community programs that align with local businesses’ corporate social responsibility goals.

Partnership Leverage Promote co-branded campaigns with education and nonprofit partners (e.g., Wicked STEM Expo, local banks) to expand reach, while proposing multi-channel packages that combine print, digital, and event marketing for maximum local impact.