Premium Market Position New Horizons specializes in high-quality retractable screens and awnings, targeting customers seeking to enhance their outdoor living spaces in Central Florida. There is an opportunity to expand premium offerings or introduce customizable options to attract affluent homeowners.

Strong Local Presence With a prime location in Winter Park and a showroom accessible to the majority of Central Florida, the company is well-positioned to capitalize on regional outdoor renovation trends and establish brand loyalty among residential clients.

Satisfaction and Referrals The company’s focus on customer satisfaction and reputation, evidenced by their A+ BBB rating, indicates a basis for generating repeat business and referrals. Developing a targeted referral program could boost sales through word-of-mouth marketing.

Growth Potential Operating with a revenue range of up to $10 million and a small team, there may be opportunities to scale marketing efforts, expand to commercial projects, or introduce new product lines to increase revenue streams.

Local Market Focus The company's exclusive focus on the Florida lifestyle offers a niche market with seasonal demand patterns. Seasonal promotions and partnerships with local builders or landscapers could drive additional sales during peak outdoor living seasons.