Digital CAD/CAM Focus Leverages strong investment in CAD/CAM, 3D printing, and implant-focused capabilities to offer streamlined digital workflows for clinicians. This positions New Image as a partnership for clinics pursuing efficiency and precision in restorations. Sales angles: propose bundled digital materials, implant prosthetics, and software integration with intraoral scanners; offer case-planning support tied to digital workflows.

Premium Service Emphasizes premium customer service and 40+ years of expertise, with a focus on case planning. This appeals to established practices seeking dependable support and outcomes. Sales angles: provide ongoing clinical support packages, remote case review, and predictable turnaround promises; explore subscription-like services for case planning resources.

Implant and Chairside Specializes in implants, photogrammetry, and chairside services, enabling same-day or rapid-turnaround restorations. Sales angles: offer chairside workflow kits, photogrammetry hardware/software bundles, and implant restorations with integrated support; target clinics expanding digital implant care.

Regional Growth Based in Morrow, GA with a mid-range team (11-50 employees) and revenue in the $1M–$10M range, suggesting growth potential within the Southeast and mid-market clinics. Sales angles: regional outreach to dental practices, partnerships with local distributors, and white-label manufacturing arrangements.

Digital Presence Digital presence appears modest with mention of Adobe GoLive as their tech stack. Sales angles: propose modernization services, secure web portal for case submissions and quotes, and integration with practice management systems to streamline ordering.