Wellness through horses Target nonprofit funding sources and grant makers in the equine therapy and wellness space, highlighting New Kingdom Trailriders focus on emotional and physical wellness through horse-assisted activities to align with grant criteria and donor passions.

Small team, high impact Leverage their small staff size to propose scalable partnerships, turnkey programs, and lean operational solutions (CRM, donor management, event tech) that maximize efficiency without overhauling core operations.

Community recognition Use their finalist status in the RK Dixon Make My Non-Profit Run Better contest as social proof to approach funders and corporate sponsors, offering joint awareness campaigns and co-branded fundraising events.

Digital fundraising readiness Note their current tech stack (Wix, WordPress, eCommerce, PayPal) and propose enhancements for online giving, membership programs, and donation funnels to boost recurring revenue and donor engagement.

Growth comparable peers Position them alongside similarly sized organizations with revenue in the $10–25M band, identifying opportunities to scale program capacity, expand outreach, and pursue partnerships with larger nonprofits or SVP-backed initiatives.