Market positioning Target mid to large brokerages in the Chicagoland real estate market by highlighting New Market Realty’s dual focus on residential and commercial transactions and its client-centric approach to complex deals, positioning as a value-add partner for teams seeking local expertise.

Growth potential With 11-50 employees and $10M-$25M in revenue, there is room to expand service lines or scale agent recruiting partnerships to capture more value from the Greater Chicagoland area, appealing to brokerages looking to augment capacity without heavy overhead.

Tech enablement Leverage existing tech stack usage (website, analytics, tracking, and JS libraries) to offer co-branded marketing automation, performance dashboards, and lead attribution services that attract brokers aiming to optimize digital marketing ROI.

Client lifecycle Emphasize a client-first value proposition for buyers, sellers, and property owners that could translate into referral networks and RE investment partnerships, offering scalable upsell opportunities such as property management or advisory services.

Competitive lens Position partnerships against large national and franchised players by offering nimbleness, local market knowledge, and customized deal support, appealing to brokerages seeking localized expertise without losing scale benefits.