Cloud hosting focus Potential upsell to expand cloud hosting services and Google Cloud integration beyond current offerings by targeting their hosting and performance optimization needs, highlighting scalability and low latency as selling points.

Security and compliance Leverage their existing WordPress security management and SSL services to introduce advanced security packages, SSL certificates breadth, and compliance features for clients with sensitive data and regulatory requirements.

WordPress ecosystem Capitalise on their WordPress expertise and related tech stack to offer premium themes, plugin optimization, managed WordPress hosting, and site migration services to attract mid-market customers.

SMB growth potential With a lean team and revenue in the lower mid-range, target small to medium-sized businesses needing reliable hosting, domain management, and email/workspace integration to drive cross-sell of Google Workspace, Office 365, and cloud solutions.

Strategic partnerships Position as a partner for channel or resell opportunities with Google Cloud and Microsoft 365 ecosystems, offering joint marketing, implementation, and support services to accelerate client onboarding and revenue per client.